Introduction

At Ashapura Fashion, we value the privacy of our customers and are committed to protecting the personal information we collect. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you visit our website and make purchases from our online shopping platform. By accessing our website, you agree to the terms outlined in this policy.

Information We Collect

When you visit our website, register for an account, or make a purchase, we collect various types of information, including:

• Personal Information: Name, Email address, Contact number, Billing and shipping address, Payment details (processed securely through third-party payment gateways).
• Non-Personal Information: IP address, Browser type and version, Device information, Pages visited and time spent on our website, Cookies and tracking technologies.

How We Use Your Information

We use the collected data to provide and improve our services, process orders, and enhance customer experiences. Specific uses include:

• Processing and fulfilling orders
• Providing customer support and responding to inquiries
• Sending order confirmations, delivery updates, and promotional emails (with consent)
• Improving website functionality and user experience
• Analyzing customer preferences and trends
• Preventing fraudulent transactions and ensuring security

How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. However, we may share data in the following situations:

• Service Providers: We may share information with third-party vendors such as payment processors, shipping partners, and customer support platforms.
• Legal Requirements: If required by law, court order, or legal process, we may disclose personal data.
• Business Transfers: In the event of a merger, acquisition, or sale, customer data may be transferred as part of business assets.

Cookies and Tracking Technologies

We use cookies and tracking technologies to enhance user experience and gather analytics. By using our website, you consent to the use of:

• Essential Cookies: Required for site functionality (e.g., login and checkout).
• Performance Cookies: Track user behavior and help us optimize our website.
• Advertising Cookies: Deliver personalized ads based on browsing activity.

You can manage cookie preferences in your browser settings.

Data Security

We implement strict security measures to protect personal information, including:

• Encrypted transactions via Secure Socket Layer (SSL) technology
• Secure storage of sensitive data
• Restricted access to personal information within our organization
• Regular monitoring for security breaches

Third-Party Links

Our website may contain links to third-party websites. Ashapura Fashion is not responsible for their privacy practices, and we encourage users to review external policies before providing any information.

Your Rights and Choices

As a customer, you have the right to:

• Access your data: Request a copy of the personal data we store.
• Correct your information: Update any inaccuracies in your personal details.
• Delete your data: Request the removal of your account and associated data.
• Opt-out of marketing emails: Unsubscribe from promotional emails at any time.

To exercise these rights, please contact us at info@ashapurafashion.com.

Children's Privacy

Our platform is not intended for individuals under 18 years of age. We do not knowingly collect data from minors. If you believe a child has provided us with personal information, please contact us to have it removed.

Changes to This Privacy Policy

Ashapura Fashion reserves the right to update this Privacy Policy at any time. Changes will be posted on our website, and the revised policy will take effect upon posting. We encourage users to review this page periodically for updates.